Product details of Made To Stick By Chip & Dan Heath
- Language: English
- Binding: Paperback
- Publisher: Random House
- ISBN: 9780099505693, 009950569X
- Edition: 2008
Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck is a book that promises to change the reader's way of communicating ideas. The authors present to readers the key principles of winning ideas and ways by which they can be used to make their messages stick.
Summary Of The Book
Isn't it a wonder that urban legends, bogus health scares and conspiracy theories float around with the least effort amongst people while important path-breaking ideas by businessmen, politicians, teachers, journalists and others find it so hard to be heard or "stick"? The authors Chip and Dan, over a 10 year period of study, have discovered the answer to this question and what makes certain ideas stick in a person's mind while others slip away into oblivion.
In Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck, the authors, in an entertaining but informative way give the readers a fascinating insight into an important area of human behaviour that goes onto show how sticky messages derive their power from a set of six traits. It also offers tips on the use of strategies like the 'Velcro Theory of Memory' and 'curiosity gaps' in order to put across their ideas effectively, thereby ensuring a high recall value. By citing instances like that of a clever journalist who got thousands of spectators to watch a football match by just showing them the outside of a stadium, of certain movie executives who were convinced to invest huge amounts of money in movies like Alien and Speed on the basis of little information and how an elementary-school teacher was able to prevent racial prejudice using simulation, the authors speak of practical strategies to come up with winning ideas.
Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck was a Business Week and New York Times bestseller. Canada’s Globe And Mail newspaper named it #1 on the Top 10 Business Books of 2007. Since its publication in 2007, it has gained widespread popularity among managers, teachers, ministers, marketers and entrepreneurs, and has been translated into 29 languages including Arabic, Croatian, Dutch and Bulgarian.
admin - September 12, 2018
roadthemes